TAILOR MADE
for BEVERAGE BUSINESSES
ORGANIC SOCIAL MEDIA
✔ Build your brand and following
✔ Better reach and engagement
✔ Done-for-you socials
✔ Scroll-Stopping Viral & Trend-Led Techiques
Our organic social media packages include:
- Your Custom Brand Storytelling Strategy: geared towards demand generation, and engagement.
- Monthly creation and posting of social media content (Instagram, TikTok, Facebook, YouTube are available platforms depending on where your audience is), including prioritising higher performing placements e.g. stories/reels with video and animation.
- A Content Shoot - photo + video (b roll) for consistency and growth across our socials (email and web, too).
- OPTIONAL ADD-ONS: Meta Ads Management
META ADS & GOOGLE ADS
✔ More website traffic with performance marketing (Paid Social & SEM / Google Ads / Paid Search)
✔ Better search rankings
✔ More engagement and reach
- Mini Ads Packages - Let our team of experts set you up for successful self-implementation with an Audit of your Meta Ads or Google Ad Platforms, a Custom Ad Strategy Toolkit and Coaching Call for your team.
- Full Service Ads Package - Let our team of experts manage all aspects of your Google Ads and/or Meta Ads with maximum impact for your budget.
Contact amy@andfable.com.au for a custom quote.
We can tailor a package to focus on either Google Ads or Meta Ads or both.
D2C WEBSITES
✔ Premiumise your website
✔ Best-in-class tech
✔ Better CX
Are you ready to level up your DTC ecommerce website? We love nothing more than a website transformation! Our packages include:
Customised design and development (from a template): our team creates a custom Shopify site with expert design, developers and digital strategists in your corner.
Migration from your old website platform: We can safely migrate your content and customer data across from a range of platforms e.g. Woo Commerce, Wordpress, WineDirect, WithWine, Blackboxx, and others.
Club/subscription creation OR migration: Carefully migrate your existing members to your new club subscription integration with the support of our communication and technical expertise. Don’t have a club yet? We can support you in creating and launching one.
Speed to market: Be up and running within as little as 12 weeks in many cases.
Our DTC websites enable better brand and product storytelling to showcase your bottles and your craft. Let’s get you set you up for success to generate more bookings, sales and club conversions.
AUTOMATION
✔ Get incremental sales with automation
✔ Build 1:1 relationships with customers
✔ Better club member retention
Supercharge your ecommerce performance using Klaviyo automation capability.
Our automation packages include:
- A custom Automation Strategy: that’s tailored to your customer’s unique journey. Recover abandoned carts, reward or incentivise frequent purchasers and highest spenders, or onboard and retain club members with automated emails.
- Design and installation: of your branded, email template (doubles as an eDM template as well as an automation template).
- Creation of your Flows and email creative (each is a series with up to 3-4 x emails).
We dig beyond ‘birthday discounts’ and ‘have you left something behind’ to map out the right Flows triggered at the right times for your customers.
OTHER POTENTIAL ADD-ONS
+ PHOTOGRAPHY & VIDEOGRAPHY
+ GRAPHIC DESIGN
+ BRAND STRATEGY
+ BRAND + VISUAL ID / STYLE GUIDE
+ DIGITAL STRATEGY
+ INFLUENCER MARKETING
+ SEO
Help customers DISCOVER YOUR WEBSITE more easily, and your TASTING ROOM…
CLIENT FEEDBACK
“AMY PROVIDED an incredibly RESPONSIVE AND PROFESSIONAL SERVICE, delivering WEBSITE PROJECTS to an EXTREMELY HIGH STANDARD against CREATIVE AND FUNCTIONAL OBJECTIVES.”
SHAINE DEVENNY, HEAD OF PARAGON WINE ESTATES — ENDEAVOUR GROUP
FAQs
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We work with established and new producers, large brand portfolios, and boutique sized independent producers (and anywhere in between). We can build your Shopify website, and run Google Ads to supercharge your ecommerce. We can improve or create your club/subscription. We can run your organic socials for you, or amplify your voice with Facebook and Instagram Ads. We can hold photo and video shoots for you to tell your story in a way that resonates with your customers. Not sure where to begin? Let’s get together for a chat about what your digital roadmap could look like.
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Amy and her team have specialised knowledge across the fine wine industry in addition to digital expertise across multiple industry sectors includng ecommerce and retail/FMCG. We act as a single point of contact for all your digital marketing needs. An agent of change, we support brands as they undergo a direct-to-consumer (DTC) digital transformation.
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You can look forward to results like:
Reaching more of your customers directly and create a repeat purchasing customer relationship.
Engaging customers about your product in a simpler way that resonates with more people.
Forming a stronger emotional bond between customers and your product - by telling your story in a way that drives business results.
Get customers to discover more of your range and find new favourites.
Build loyalty and repeat purchasing.
Inspire brand advocacy and subscription/club sign ups.
Upgrade your website with the latest high-performing ecommerce tech - at an affordable price.
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& Fable is based in Melbourne, and has worked with clients around Australia including in Victoria, South Australia and Tasmania.
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We offer a range of services on retainer or once-off project basis tailored to your needs and budget. Contact us for a chat about your business needs and how we can help.
