CASE STUDY

WEBSITE DESIGN & DEVELOPMENT

Oakridge Wines is an award-winning winery and hatted restaurant in the Yarra Valley, reknowned for its single vineyard chardonnay and pinot noir.

Oakridge engaged Amy Barratt-Boyes to lead the design and development of a new website focusing on optimising their ecommerce performance.

PROJECT: Oakridge Wines Website

LOCATION: Yarra Valley (VIC)

WEBSITE URL: https://oakridgewines.com.au/

RESULTS

01 /

A PREMIUMISED WEBSITE

A visual design that gives wine lovers a premium online shopping experience direct-to-consumer (DTC). A worthy aesthetic for their award-winning food and wine.

02 /

FROM CLICKS TO VISITS

An ongoing relationship with the customer before and after visits. We bring the magic of the cellar door and restaurant to your pocket and couch. Repeat purchases. Repeat visitors.

03 /

FROM CLICKS TO CLUB

Now an ecommerce-led experience, the Oakridge Wine Club is everything an online subscription offers, and more - it provides VIP access to the brilliant people and experiences behind the bottle.

EXPERT WINE MARKETING

DTC ECOMMERCE

Challenge: The Oakridge website was difficult to update for its staff, and even harder to explore for its customers. The result? Lost bookings, lost club sign-ups, and lost wine sales purchased directly from the winery.

It failed to capture the essence of their award-winning wine in its aesthetic, and the mesmerising experience of sipping it while gazing at misty mountains. These views were nowhere to be seen if you jumped online to plan your visit.

Solution: The & Fable solution was to lead a comprehensive website re-build showcasing Oakridge’s many accolades from award-winning wines to its hatted restaurant and the experience it offers visitors. Amy ensured smooth execution by managing the timeline, budget, design and development of the website, including sourcing and managing diverse suppliers, including:

design & development
photography
videography
copywriting
SEO

DIGITAL STORYTELLING

CREATIVE LEADERSHIP

Website visitors are now greeted with engaging descriptions that capture the true characteristics of the wines, the pioneering winemaking techniques of Chief Winemaker, David Bicknell, and his team, and their dedication to quality. Each wine page goes beyond a simple product listing, showcasing the winery’s vision, wine flavour profiles, and ideal food pairings.

Stunning destination visuals - photos and videos - complement the product listings. Breathtaking scenes of the vineyards, winery-in-action, restaurant and cellar door including mouthwatering dishes and tasting flights create a desire to visit and experience it firsthand.

The Result:

The updated website reflects Oakridge’s fine wines while informative content engages and educates potential customers, resulting in:

Increased DTC Ecommerce Conversions: Consumers are empowered to discover and purchase wines directly, as well as book visits and join the wine club with a fully self-service and easy to navigate website.
Enhanced Brand Image: The new design premiumises brand perceptions, solidifying their position as a leader in premium Australian wines with a dining destination to add to your must-do itinerary.
A transformed Wine Club experience: From a fixed price and delivery schedule and no choice of wine selection, the website now allows for a fully flexible offering - choose your own wines, delivery frequency, pause or cancel anytime (self-service).