CASE STUDY

GOOGLE ADS
& META ADS
Strategy & Coaching

Read on to find out how we set a leading drinks business up for successful self-implementation of their own Google Ads & Meta Ads, using our strategy and coaching support.

PROJECT: Google Ads & Meta Ads - Strategy & Coaching

LOCATION: Yarra Valley (VIC) & Launceston (TAS)

INCLUSIONS

01 /

AUDIT

A review of current platform settings and past ad performance (Meta & Google).

02 /

STRATEGY TOOLKIT

A Toolkit including everything needed to get campaign-launch ready, and a custom strategy.

03 /

COACHING

A 2 hour dedicated coaching call, with time for Q&A and deeper understanding.

UNCORKING GROWTH FOR WINERIES

STRATEGY & COACHING

The Challenge:

Australian consumers are facing a squeeze on their wallets. This impacted our client, a leading drinks business, through a drop in bookings (restaurant & cellar door) for two of their winery brands.

Budget cuts and skills gaps further limited their ability to generate online traffic.

The Solution:

We provided our Mini Ads Package Bundle service that includes Strategy & Coaching for both Meta Ads and Google Ads to empower their internal team, including:

  • Audit: of their ad platforms and past campaigns.

  • Strategy Toolkit: focusing on driving bookings as their chosen KPI.

  • Coaching: A dedicated coaching call for each team.

DONE-FOR-YOU SET UP

THE RESULTS

The & Fable solution set them up for success with everything they need to run their own Meta Ads and Google Ads, including:

  • Ready-to-Launch Campaigns: Their Strategy Toolkit contained a Strategy Guide, Actionable Checklist, Audience Settings and Creative Assets, all ready to launch their first campaigns.

  • Technical Expertise: Guidelines on Meta Pixel and Google Conversion set up, ensuring accurate website tracking in Google Analytics.

  • Knowledge Transfer: A 2 hour coaching call for each winery to ensure the smooth transfer of knowledge from our team to theirs.

Get Started Today!

  1. & Fable ‘Mini Ads Package’
    Get done-for-you set up, coaching, and expert guidance for Meta Ads or Google Ads – all within a 2-4 week timeframe.

  2. & Fable ‘Full Service Ads Package’:
    Take it a step further.
    Our team will manage all of your set up and campaigns across Meta Ads and Google Ads for maximum impact and ROAS (return on ad spend).

We can tailor a package to focus on either Google Ads or Meta Ads or both.

CLIENT FEEDBACK

“Amy had EXCELLENT COMMUNICATION SKILLS and was VERY CAPABLE.”

BRUCE GORDON, WINE CLUB & DTC MANAGER - CHAPEL HILL WINE (MCLAREN VALE)